why I’m taking a break from social media in my business

Over the past year, the role of social media in my business has changed a lot. I’ve become very clear on the role it plays in my business (more sharing, less selling), and feel good about it. Nonetheless, I’ve decided to take a break from social media, in particular Instagram, this Autumn.  I’m increasingly craving…… Continue reading why I’m taking a break from social media in my business

how to take your favourite summer habits with you

How to take your favourite summer habits with you I love the lightness of summer, the long days, the slower pace. It inspires me to do things differently, to let go of the structures and routines a bit. That is, until the reality of daily life rolls around again. In this post, I’ll share some…… Continue reading how to take your favourite summer habits with you

3 lessons I learnt in my business this past year (and how those make me feel good)

A little over a year ago I shifted my business in a number of ways. All of these led to me feeling more confident and secure in my small business. In this blog post I’ll share three lessons I learnt in my business over the past year. This post first appeared in my April 2021…… Continue reading 3 lessons I learnt in my business this past year (and how those make me feel good)

3 questions to help you choose a marketing platform for your business

In the previous post, I wrote about the importance of using a platform that does what you want it to do. I explored how I was using Instagram to drive traffic to my website and newsletter. This strategy wasn’t working as I wanted it to, because Instagram isn’t build for that. In this post I’ll…… Continue reading 3 questions to help you choose a marketing platform for your business

how I learned to better understand Instagram as a marketing tool

If you’ve been hanging out with me for the past six months or so, you’ll know that I’ve been spending a lot of time thinking about how and where I show up online in my business. I created this lovely guide (’social media therapy in a box’, as one person called it), reflected on and…… Continue reading how I learned to better understand Instagram as a marketing tool

how I created a content marketing strategy that is focused and purposeful

Like many small business owners, I struggled with creating content. I often felt overwhelmed, stressed out and like creating content had turned into a whole other job next to my actual job. I lacked focus, clarity and purpose. The content I shared often felt haphazard, even though it took me a long time to create.…… Continue reading how I created a content marketing strategy that is focused and purposeful

mini-mentoring #1: setting working hours, spending time on social media + working from home

Grab a cup of tea and settle in for this 15-minute video on setting working hours, spending time on social media + working from home as a small business owner. During these mini-mentoring sessions (on Instagram), I answer your questions around work-life balance as a small business owners: from setting + affirming boundaries, making social…… Continue reading mini-mentoring #1: setting working hours, spending time on social media + working from home

A Balanced Life: feeling in control of your time + decisions, with Ruth Werwai

Ever wonder how other women create a life that feels balanced, intentional and fulfilling?  A Balanced Life is my blog series in which I interview mentors, makers, creatives and others who are intentionally seeking to live a more balanced life. We talk about living life without the hustle, resisting norms around productivity + busyness, and…… Continue reading A Balanced Life: feeling in control of your time + decisions, with Ruth Werwai