Over the past year, the role of social media in my business has changed a lot. I’ve become very clear on the role it plays in my business (more sharing, less selling), and feel good about it. Nonetheless, I’ve decided to take a break from social media, in particular Instagram, this Autumn. I’m increasingly craving…… Continue reading why I’m taking a break from social media in my business
How to take your favourite summer habits with you I love the lightness of summer, the long days, the slower pace. It inspires me to do things differently, to let go of the structures and routines a bit. That is, until the reality of daily life rolls around again. In this post, I’ll share some…… Continue reading how to take your favourite summer habits with you
A little over a year ago I shifted my business in a number of ways. All of these led to me feeling more confident and secure in my small business. In this blog post I’ll share three lessons I learnt in my business over the past year. This post first appeared in my April 2021…… Continue reading 3 lessons I learnt in my business this past year (and how those make me feel good)
In the previous post, I wrote about the importance of using a platform that does what you want it to do. I explored how I was using Instagram to drive traffic to my website and newsletter. This strategy wasn’t working as I wanted it to, because Instagram isn’t build for that. In this post I’ll…… Continue reading 3 questions to help you choose a marketing platform for your business
If you’ve been hanging out with me for the past six months or so, you’ll know that I’ve been spending a lot of time thinking about how and where I show up online in my business. I created this lovely guide (’social media therapy in a box’, as one person called it), reflected on and…… Continue reading how I learned to better understand Instagram as a marketing tool
Like many small business owners, I struggled with creating content. I often felt overwhelmed, stressed out and like creating content had turned into a whole other job next to my actual job. I lacked focus, clarity and purpose. The content I shared often felt haphazard, even though it took me a long time to create.…… Continue reading how I created a content marketing strategy that is focused and purposeful
Are you taking time off from your business this summer?
These 5 tips will help you to really take time off from your business this summer–without the guilt or pressure.
Grab a cup of tea and settle in for this 15-minute video on setting working hours, spending time on social media + working from home as a small business owner. During these mini-mentoring sessions (on Instagram), I answer your questions around work-life balance as a small business owners: from setting + affirming boundaries, making social…… Continue reading mini-mentoring #1: setting working hours, spending time on social media + working from home
Ever wonder how other women create a life that feels balanced, intentional and fulfilling? A Balanced Life is my blog series in which I interview mentors, makers, creatives and others who are intentionally seeking to live a more balanced life. We talk about living life without the hustle, resisting norms around productivity + busyness, and…… Continue reading A Balanced Life: feeling in control of your time + decisions, with Ruth Werwai
The other week I’d marked some time in my calendar with the phrase ‘no appointments!’. A day later I nearly got back on that decision when I got some meeting invites. But I stuck with my plan and it felt good. Here are some of things to do when your boundaries are tested. Pause The…… Continue reading what to do when your boundaries are tested