what I gained from Pinterest in 2021 and my strategy for 2022

In my previous post I wrote about the Pinterest experiment that I started in July 2021, the numbers, my approach and the tools I use. In this post, I want to explore a bit more what I gained from Pinterest in 2021 (aside for the numbers) and what my strategy for 2022 is.  Ready to…… Continue reading what I gained from Pinterest in 2021 and my strategy for 2022

the Pinterest strategy that is really making a difference in my business

This post includes some affiliate links, indicated by * In July 2021 I decided to get serious about Pinterest in my business, initially settling on a three-month experiment. I wrote more about that in my blogposts about developing a marketing strategy and ecosystem that fits my business better.  In this post I want to share…… Continue reading the Pinterest strategy that is really making a difference in my business

how to grow your business by tapping into your energy

What would it feel like to do more things in your business that give you energy? To know what those things are, and to follow them? To stop doing the things that have been niggling at you for a while? And to stop doing the things that you feel you should be doing, but that don’t really sit well with…… Continue reading how to grow your business by tapping into your energy

how to feel good about setting and communicating boundaries in your business

This post first appeared in my October 2021 newsletter. Want to get my newsletters directly in your inbox? Sign up here. Do you ever find yourself thinking that if you set a boundary around availability, or price, or extra work you’ll lose out on clients? Or that people will see that your shop is closed…… Continue reading how to feel good about setting and communicating boundaries in your business

how to take your favourite summer habits with you

How to take your favourite summer habits with you I love the lightness of summer, the long days, the slower pace. It inspires me to do things differently, to let go of the structures and routines a bit. That is, until the reality of daily life rolls around again. In this post, I’ll share some…… Continue reading how to take your favourite summer habits with you

3 lessons I learnt in my business this past year (and how those make me feel good)

A little over a year ago I shifted my business in a number of ways. All of these led to me feeling more confident and secure in my small business. In this blog post I’ll share three lessons I learnt in my business over the past year. This post first appeared in my April 2021…… Continue reading 3 lessons I learnt in my business this past year (and how those make me feel good)

how I learned to better understand Instagram as a marketing tool

If you’ve been hanging out with me for the past six months or so, you’ll know that I’ve been spending a lot of time thinking about how and where I show up online in my business. I created this lovely guide (’social media therapy in a box’, as one person called it), reflected on and…… Continue reading how I learned to better understand Instagram as a marketing tool

how I created a content marketing strategy that is focused and purposeful

Like many small business owners, I struggled with creating content. I often felt overwhelmed, stressed out and like creating content had turned into a whole other job next to my actual job. I lacked focus, clarity and purpose. The content I shared often felt haphazard, even though it took me a long time to create.…… Continue reading how I created a content marketing strategy that is focused and purposeful

how to really switch off this Christmas as a small business owner

Are you taking time off for the holidays this year? Or do you feel like you can’t afford to, and that you should keep working? These tips will help you to really switch off this Christmas–without the guilt or pressure. Running my own business is something I really love to do. I love writing blogposts,…… Continue reading how to really switch off this Christmas as a small business owner