The course consists of 3 foundational parts:

1. Introduction and inspiration: examples and best practices of using Substack as a writer, small business owner, freelancer or artist;
2. Setting up your Substack: including a step-by-step walk-through, which texts to personalize, using design elements and calls to action;
3. Writing, sharing and growing: strategies + best practices for writing your Substack newsletter, sharing it (primarily off social media) and growing it, including adding paid subscriptions.

Each part includes:

• a video of 30 to 40 minutes in which I share all my research, best practices, examples from a variety of other Substacks and my own;
• worksheets with checklists, templates, questions to ponder + links to more inspiration and resources.
• at the end of the course you’ll have the tools and inspiration to make Substack your own, and have it be an organic part of your marketing and business.

Plus: updates and bonuses as new features are developed

Plus: behind-the-scenes videos of how I use Substack in my business

Plus: quick tips