Slow, gentle and profitable business mentoring for female small business owners
It can be hard to discover your way of doing business.
Let me help you find your way, your business, that fits your life.
I won’t tell you to follow the steps I took. Instead, I will help you explore what is important to you and your life in order to create a business that nourishes you. #nohustle #zeroproductivityhacks
Build a business that empowers you – no hustles, no burnout, just sustainable growth that fits your life.
“I am so delighted to meet Astrid and for her to mentor me. I really feel like I am investing in myself when I am working with Astrid. She is incredibly encouraging, gentle and on your side, which is exactly what I needed. What’s more she has an incredible eye for detail, she picks up on nuances and any hesitations for exploration.” — Bonnie Chung, author and recovering entrepreneur
How I can support you to create the small business you crave
Imagine a business that deeply supports you, your needs and desires. A business away from the hustle and hacks. A business that truly feels good. Let’s go deep together and make it happen.
Gentle and effective self-led courses and live programmes for small business owners, freelancers and creatives: on Substack for small business, marketing and creating a small business newsletter that is effective and joyful.
Empowering self-led workshops for small business owners, freelancers and creatives who want to do business differently.
“I felt overwhelmed by my marketing options and knew that I wanted a more gentle way to do marketing. I knew the root of my issues was fear of failure, and I knew Astrid’d be able to help me. To say that Astrid is supportive is an understatement. She helped me work through many things in my mindset and my business. I 10/10 recommend her as a business mentor!” — Bri Dunavan, Business mentor + marketing strategist
reading, tea-drinking, plant-collecting small business mentor with a PhD in English lit
Slow, gentle + profitable small business resources
Small business newsletter for business without the hustle
Female Owned is a newsletter and community where we change how we think, feel and talk about small business and freelancing, and kick productivity culture and hustling to the curb.
My small business blog
Grab a cup of tea and explore 5+ years of posts on marketing, boundaries, behind the scenes in my business and how others run a slow, gentle and profitable business.
My favourite small business resources
Discover my collection of favourite small business resources, from the energy balance sheet, to creating a marketing strategy that works for you and making space in and for your business.
Listen to the Female Owned podcast, for small business without the hustle
Female Owned is the small business podcast for business without the hustle, hacks or overwhelm. Discover short, inspiring and empowering episodes on creating the slow, gentle and profitable business you crave.
“Having Astrid’s support between sessions is game changing. It allows me mini deadlines if I want them. It offers me the opportunity to get her insights, feedback and encouragement on whatever I am working on. Astrid is so supportive and knows just what to say between sessions to help me move forward.” — Amy Alpert, career and life coach
There is a slower, gentler and more profitable way of running your small business.
I’d love to know more about you!
If it looks like you’ve found the small business mentor you’ve been looking for (yay!), do get in touch about working together.