Female Owned: the podcast for small business without the hustle
Listen to Female Owned: the slow business podcast for small business owners, freelancers and creatives who are done with hustle culture—and ready for a slower, gentler and more profitable way of doing business.
Each episode is around 10–12 minutes long, perfect for a thoughtful break, a walk, or a quiet cup of tea.
Discover Female Owned
There’s a slower, gentler and more profitable way of doing business—and Female Owned: the podcast for small business without the hustle is here to show you how.
Each short episode offers calm, practical ideas for gentle marketing, visibility, and sustainable small business growth. You’ll hear reflections and stories about doing business differently: rooted in your values, rhythms and humanness.
Hosted by Astrid Bracke, mentor for female small business owners, freelancers and creatives, Female Owned helps you let go of hustle culture and build a business that feels calm, sustainable and completely your own.
Because your business isn’t meant to drain you—it’s meant to support you.
Recent episodes
Behind the Grow-launch: lessons in gentle marketing
A behind-the-scenes look at my autumn 2025 Grow launch strategy: what worked, what I’d change, and how I approach launching gently and sustainably.
Why marketing can feel so uncomfortable–and how to make it feel safer
Exploring the two biggest discomforts in small business marketing— visibility and money—and how to navigate both gently and confidently.
How I grew my small business without social media
Why I left social media — and how I built a small business marketing ecosystem that feels calm, intentional and aligned with my values.
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I’m Astrid Bracke, a small business mentor for female small business owners, freelancers and creatives.
A recovering productivity ninja, I’ve stripped my life of hacks, hustle and the habit of overwork—and built a business that makes space for my needs and desires outside of my business.
Through my 1:1 mentoring, courses and the Female Owned podcast, I help you create sustainable marketing systems away from social media, restructure your business for more rest, and plan and prioritise with clarity—so you can build a calm, profitable business that truly fits your life.
