Hi, I’m Astrid.
I’m a reading, tea-drinking, plant-collecting small business mentor with a PhD in English Lit.
I’m a recovering productivity ninja. I’ve stripped my life of the productivity hacks, the need to be busy and the habit of overwork. I now live my life in technicolour, with space for my needs and desires that aren’t work.
Though not a rebel by nurture, I now enjoy stepping away from and questioning the norm.
I have 17 years of experience mentoring people from all walks of life and have been running my own business for four years.
I have a PhD in English literature and am a published author and speaker. Although I’ve left my academic career, I continue to love writing.
I’m on a mission to change how we think, feel and talk about work, small business and freelancing.
I help small business owners like you discover how to run a business rooted in your own trust and confidence.
I’m here to remind you that it is possible to create a business away from the norm of hustle, productivity culture, overwork and someone else’s stories. I want to show you ways of working that support your humanness, that fit around your life, your family, your needs and desires.
Listen to one of the podcast interviews with me to find out more. 🎙️
- Looking at a situation, habit or problem and seeing how it can be done differently.
- Creating clarity out of tangled thoughts and emotions.
- Holding space for clients, helping them to discover what they need and what fits them.
- Holding clients gently accountable if they need it, and helping them make plans that feel good.
- Creating courses, workshops, guides and materials that are purposeful and powerful.
I never go anywhere without a book.
I have a stash of at least ten different kinds of tea (and am something of a tea snob). My favourite is strong, milky earl grey in the morning.
I’m an introvert who fell in love with working with people.
I own and take care of 120+ houseplants.
I grew up on the coast and am always longing for the sea.
Yoga and Pilates have made me fall in love with moving my body.
I love dark chocolate (92% is my sweet spot).
I start every day with 30 minutes of novel reading, and don’t work before 10am.
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