about me

Astrid Bracke, mentor for small business owners

Hi, I’m Astrid.
I’m a reading, tea-drinking, plant-collecting small business mentor with a PhD in English Lit.

My background

I’m a recovering productivity ninja. I’ve stripped my life of the productivity hacks, the need to be busy and the habit of overwork. I now live my life in technicolour, with space for my needs and desires that aren’t work.

Though not a rebel by nurture, I now enjoy stepping away from and questioning the norm.

I have 17 years of experience mentoring people from all walks of life and have been running my own business for four years.

I have a PhD in English literature and am a published author and speaker. Although I’ve left my academic career, I continue to love writing.

I’m on a mission to change how we think, feel and talk about work, small business and freelancing.

I help small business owners like you discover how to run a business rooted in your own trust and confidence.

I’m here to remind you that it is possible to create a business away from the norm of hustle, productivity culture, overwork and someone else’s stories. I want to show you ways of working that support your humanness, that fit around your life, your family, your needs and desires.

  • Looking at a situation, habit or problem and seeing how it can be done differently.
  • Creating clarity out of tangled thoughts and emotions.
  • Holding space for clients, helping them to discover what they need and what fits them.
  • Holding clients gently accountable if they need it, and helping them make plans that feel good.
  • Creating courses, workshops, guides and materials that are purposeful and powerful.

Superpowers

Also…

I never go anywhere without a book.

I have a stash of at least ten different kinds of tea (and am something of a tea snob). My favourite is strong, milky earl grey in the morning.

I’m an introvert who fell in love with working with people.

I own and take care of 120+ houseplants.

I grew up on the coast and am always longing for the sea.

Yoga and Pilates have made me fall in love with moving my body.

I love dark chocolate (92% is my sweet spot).

I start every day with 30 minutes of novel reading, and don’t work before 10am.

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