When people tell me their marketing isn’t working, it’s rarely because they’re doing too little. Usually, it’s because something feels misaligned, or overwhelming, or just… off.
In this post, I want to share three possibilities for what your marketing might actually need right now—and invite you to watch a free workshop to go deeper on this too.
So what does your marketing need if you’re not feeling happy with it right now?
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Your marketing needs a refresh
Sometimes what you need is to take a really careful look at the marketing you’re already doing and seeing what needs to be refreshed. Refreshing is not burning it all down, or joining all the channels you’re not already on.
Instead, it starts by checking your marketing against your needs and your values. A channel that might have worked for you years ago, might not work today. Your capacity might have changed. Your creativity might have changed.
When I say “what works for you” I specifically mean “what works for you”. I always start by asking clients and participants in Grow about their needs—not about what they think their potential clients or customers need. Yes, we can think about where our audience is most likely to hang out, but apart from the fact that this can be a pretty difficult question (depending on the platform), you and your needs always come first.
→ Read my blogpost on choosing a marketing platform
A refresh might also mean outsourcing a channel or, yes, adding a channel. But unless your capacity has expanded (or you’re outsourcing), adding a channel or platform means saying goodbye to another.
Your marketing needs to go deeper
This is one of my favourite strategies, because it’s so gentle and intentional—and is often highly effective.
If your channels feel good and are aligned with your values and needs, then making them work harder is an excellent step.
“Make work harder” does not equal “do more of”. If you’re posting twice a week on a platform, that doesn’t mean you now need to post five times a week.
It’s about being intentional and choosing quality over quantity. It’s about getting more strategic with what you’re already doing—not adding more to your plate.
Many people underestimate the effects that small tweaks to their marketing can make. A small change in how you talk about your newsletter, or where you place a call to action, can make a surprisingly big difference. You don’t need a complete overhaul—you need to deepen what’s already there.
Making your existing marketing work harder might look like:
- Adding a clearer call to action to your posts;
- Making it easier for people to sign up to your newsletter;
- Clarifying the value of your newsletter, YouTube channel or podcast so that the right people are more inclined to subscribe;
- Creating a low-cost (time and energy) lead magnet for your newsletter.
Which of your channels or platforms would you like to go deeper on? Where could you start on some gentle experiments?
Your marketing needs to be streamlined
Sometimes when clients tell me about the number of channels and platforms they use, I feel overwhelmed just listening to them. And I’m hardly surprised at how overwhelmed they feel. This, of course, is not their fault—so much marketing advice taps into our fears that we’re not doing enough, or not doing the right thing. The advice tells us that we need to be on that platform, and that one. Oh, and, on this one too.
But being on all the channels is rarely the answer, or feasible. Instead, the most effective marketing is marketing that fits in with your values and needs, and that is streamlined and intentional.
I’ve written and spoken before about the difference that thinking in terms of a marketing ecosystem, in which all parts work together, makes.
So if you’re feeling the marketing bloat, take a moment to look at your channels. What is the role of each? What is its job? (And yes, “to attract new clients/customers” is too broad). How do each of the channels tie in with each other? And, which one(s) can you take out?
Ready to figure out what your marketing actually needs?
Not sure which of these your marketing needs right now? That’s exactly what the free workshop is for.
I recorded this workshop during the launch of Grow in March 2026 to help small business owners, freelancers and creatives get clarity on what their marketing actually needs — and walk away with gentle, concrete steps to start implementing straight away.
During the workshop, you’ll gain clarity on what your marketing needs right now to truly serve your life and your business — whether or not Grow is ever on your radar.
Join the waitlist
The doors to Grow are currently closed ✨ Join the waitlist and you’ll receive a free marketing e-book, a recording of my recent workshop—and an early invitation to join Grow before the June launch.
I’d love to know what resonates with you from this post.
Please feel free to share this post it with business friends, in your newsletter or elsewhere. 💛
I’d love to support you in all phases of your business. Providing clarity, focus and next steps is something that my clients tell me I’m really good at. If you’re curious about how we can work together through 1:1 mentoring, check out what I offer or send me an email–no strings attached. I have payment plans available, and flexible options for mentoring calls.
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