Tag: marketing
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Using AI in your small business with intention
This is not another blog post telling you how to use AI to grow your business quickly or while you sleep. It’s also not a post shaming you for using AI. Instead, I’ll share my experiences of using AI in my small business with intention.
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Running a business when you need more rest
In this post, I want to write about a dimension of rest that is often not talked about: how rest is not always a choice, but a necessity. Not just in an “average human” kind of way, but in a “having no other choice or I will collapse” kind of way.
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Why I’m not using Substack Notes as a growth strategy
Should you use Substack Notes to grow your newsletter? In this post I share several approaches, help you make a decision (and explain why I rarely use it).
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Is Substack worth it for small business owners? (2026)
If you’re a small business owner, you might wonder whether Substack is worth it for you. In this post, I share a detailed look at Substack for small business owners, helping you decide whether it’s right for you.
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You’re probably doing too much in your business
If your marketing feels like a struggle, I have a radical piece of advice for you: do less. Do what feels easeful. Do what suits you. You’ll find some simple strategies for finding your focus below.
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Two marketing experiments: refreshing Pinterest and trying YouTube
I’ve been tweaking my Pinterest strategy and, for the first time in four years, added a new channel to my marketing ecosystem.In this post, I’ll take you through the changes I made, why I decided to start experimenting with YouTube, and how I’m using it in my own slow and gentle way.
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Why your newsletter isn’t making sales yet
In today’s post, I’ll be sharing two things worth looking at if your newsletter is not converting (and a little bonus peptalk for if you’re feeling disheartened).
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How to reuse and repurpose your newsletter content
There is a lot of pressure out there to keep coming up with something new—and that goes for our small business newsletters too. You are allowed to revisit, reuse and rework—and below I’m sharing three strategies to inspire you.
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The thing about consistency
Consistency in marketing is a myth–and impossible if you’re a human, In this post, I share my experiences and what to do instead.
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How I promote my blog (without social media)
In this post I share how I market my blog–simply and easefully–and how I keep it updated.
