how to trust yourself as a business owner (and human)

As a business owner, you get to set the rules. Hurrah, freedom! But, after a lifetime of being told what to do and when to do it at school and work, figuring out what your rules are going to be can be hard. In this post I share some strategies to learn to trust yourself…… Continue reading how to trust yourself as a business owner (and human)

what I gained from Pinterest in 2021 and my strategy for 2022

In my previous post I wrote about the Pinterest experiment that I started in July 2021, the numbers, my approach and the tools I use. In this post, I want to explore a bit more what I gained from Pinterest in 2021 (aside for the numbers) and what my strategy for 2022 is.  Ready to…… Continue reading what I gained from Pinterest in 2021 and my strategy for 2022

the Pinterest strategy that is really making a difference in my business

This post includes some affiliate links, indicated by * In July 2021 I decided to get serious about Pinterest in my business, initially settling on a three-month experiment. I wrote more about that in my blogposts about developing a marketing strategy and ecosystem that fits my business better.  In this post I want to share…… Continue reading the Pinterest strategy that is really making a difference in my business

why I’m taking a break from social media in my business

Over the past year, the role of social media in my business has changed a lot. I’ve become very clear on the role it plays in my business (more sharing, less selling), and feel good about it. Nonetheless, I’ve decided to take a break from social media, in particular Instagram, this Autumn.  I’m increasingly craving…… Continue reading why I’m taking a break from social media in my business

3 questions to help you choose a marketing platform for your business

In the previous post, I wrote about the importance of using a platform that does what you want it to do. I explored how I was using Instagram to drive traffic to my website and newsletter. This strategy wasn’t working as I wanted it to, because Instagram isn’t build for that. In this post I’ll…… Continue reading 3 questions to help you choose a marketing platform for your business

how I learned to better understand Instagram as a marketing tool

If you’ve been hanging out with me for the past six months or so, you’ll know that I’ve been spending a lot of time thinking about how and where I show up online in my business. I created this lovely guide (’social media therapy in a box’, as one person called it), reflected on and…… Continue reading how I learned to better understand Instagram as a marketing tool

how I created a content marketing strategy that is focused and purposeful

Like many small business owners, I struggled with creating content. I often felt overwhelmed, stressed out and like creating content had turned into a whole other job next to my actual job. I lacked focus, clarity and purpose. The content I shared often felt haphazard, even though it took me a long time to create.…… Continue reading how I created a content marketing strategy that is focused and purposeful