Category: marketing
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How to never get another unsubscribe (and what to do instead)
If sitting down to write your newsletter often feels like staring at a blank page, this short video might help. I share the three types of newsletters for small business—a framework instead of yet another list of topics.
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What to write in your newsletter: 3 types of newsletters for small business
If sitting down to write your newsletter often feels like staring at a blank page, this short video might help. I share the three types of newsletters for small business—a framework instead of yet another list of topics.
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How I grew my newsletter without chasing the Substack algorithm
My newsletter list doubled overnight in February 2023. It wasn’t because of Substack. In this post, I explore the famous Substack-effect that the company likes to talk about and how to grow a newsletter list without chasing the algorithm.
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Why Substack won’t grow your newsletter (and what will)
In this short video I share what actually grew my newsletter, how around half of my new subscribers come from outside Substack, and why I’m not interested in relying on the Substack algorithm for growth.
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When your marketing feels off: three possibilities to explore
In this post, I want to share three possibilities for what your marketing might actually need right now—and invite you to watch a free workshop to go deeper on this too.
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Let it be enough: a gentler approach to marketing
If you feel like marketing your business is overwhelming, today’s post is for you, and I hope it brings you calm and steadiness.
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Can you really market your business without social media?
In this post, I want to share answers to the most frequently asked questions I get about marketing without social media—and offer you some encouragement if you’d like to leave social media, wholly or partially.
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Three gentle questions for a marketing strategy that feels like you
Today, I’m offering three gentle questions to help you create a marketing strategy that is not overwhelming or icky—but instead gentle, effective and all you.
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How to do less in marketing (and still grow your small business)
If you’re in a season of business where you need to do less. These are the four key questions I ask my clients.
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How to build gentle, flexible marketing for your small business
In this post, I explore how to find a way of gentle marketing that truly fits you, your business, and your life.
