Learn how I deprioritised social media in my business plus tips on how to focus your energy on marketing your business in other ways. Grow the slow, gentle and profitable business you crave.
Category: marketing
One year later: reflections on 16 months without social media
I left Instagram in October 2021. Although leaving was something I stumbled into, I had been preparing my business for it for a while. In this post, I’ll look back at what happened before I left social media, how I prepared my business for it, and the impact it had on my business.
What if marketing your business felt good?
If you need it, here’s a permission slip for you: you can market using the strategies and channels that feel good to you.
3 ways to build relationships with customers and clients
Do you want to build stronger relationships with customers & clients as a small business owner? Find my tips here on client connection and customer relationship building.
Substack 101: how to use and enjoy the platform
Since I moved my business newsletter over to Substack in November last year, I’ve been getting some questions about Substack. Most of the time the person asking the question looks at me slightly sheepishly and asks, “But, uhm, what exactly is Substack?”. I love getting this question! As I wrote here, I did a deep-dive into all…… Continue reading Substack 101: how to use and enjoy the platform
should you move your newsletter to Substack?
If you’ve been reading my newsletter recently, you know how much I love Substack. And you’ll know that I’m in the process of moving my newsletter to Substack too. It seems lately loads of people are talking about Substack—one friend even admitted to having Substack FOMO. So, the question is, as a small business owner,…… Continue reading should you move your newsletter to Substack?
how I launched my latest product slowly and gently
In April I launched my latest product, an email series to help small business owners market their business off social media. It’s certainly not the first time that I’m launching a product. But this time, I went about it very differently from what I did before. Rather than going for a hard, time-sensitive launch, I…… Continue reading how I launched my latest product slowly and gently
the marketing strategy that works for me in 2022
In mid-2021 I wrote a few posts about my marketing strategy and ecosystem. Since then I’ve made a few changes that make me feel even better in my business. I left Instagram, am writing more newsletters and am really investing in using my network and community. In this post I’ll share more about my marketing…… Continue reading the marketing strategy that works for me in 2022
what happened to my business when I left social media
In October 2021 I took a break from Instagram. I had just launched my business boundaries that feel good guide, and felt tired. I was tired of feeling like I needed to be ‘on’ all the time. I also really disliked how scrolling Instagram made me feel. I enjoyed catching up with friends, but those…… Continue reading what happened to my business when I left social media
how to trust yourself as a business owner (and human)
As a business owner, you get to set the rules. Hurrah, freedom! But, after a lifetime of being told what to do and when to do it at school and work, figuring out what your rules are going to be can be hard. In this post I share some strategies to learn to trust yourself…… Continue reading how to trust yourself as a business owner (and human)