I love creating courses and programmes that combine my talent for making complex content simple and accessible and that provide the perfect blend of structure and flexibility.
Discover self-led courses and live programmes that combine a gentle approach with effective strategies, clear instructions and lot of inspiration.
Small business newsletter magic

Your newsletter can be your most effective marketing tool. You just need to know how.
This self-paced course combines my 5+ years of writing a joyful and effective newsletter with the many, many conversations I’ve had with clients about their own newsletters.
Small business newsletter magic consists of 6 modules that support you from establishing (or refining) the focus and strategy of your newsletter, to writing, editing, sending and growing your newsletter.
Each module includes a 30-minute video and a detailed workbook to guide you in making real changes.
At the end of this course you’ll feel more confident about your newsletter, have a strategy that works for your life and business and will never run out ideas to write about again.
Substack for small business owners, freelancers and creatives

A gentle, effective, anti-overwhelm approach to making Substack work for your business.
A course that helps you set up and use Substack for your business, whether you already have a Substack newsletter or are curious about the possibilities.
The course consists of 3 foundational videos and 3 bonus videos, with updates and an exclusive behind-the-scenes look at how I use Substack in my business.
The 3 foundational parts include:
- a video of 30 to 40 minutes in which I share all my research, best practices, examples from a variety of other Substacks and my own;
- worksheets with checklists, templates, questions to ponder + links to more inspiration and resources.
- at the end of the course you’ll have the tools and inspiration to make Substack your own, and have it be an organic part of your marketing and business.
Grow
A 4-month group programme for small business owners, freelancers and creatives who finally want to market on their terms.
This programme is the perfect blend of structure and flexibility, with asynchronous workshops, detailed workbooks, recorded office hours where I answer your questions, monthly live planning calls to set your up for the month, and bi-weekly check-ins to help keep you on track.
- Anti-overwhelm + gentle: make changes that feel good, going as quickly or slowly as you need.
- Designed to put your humanness first: structure and flexibility providing you with guidance and flexibility, and with the ability to set your own pace as you need to.
- Bespoke and unique to you: no formulas or blueprints to follow and copy. Instead, you’ll be creating your now blueprint that fits your life and your business.
📌 The programme will be running again in the spring of 2025.

Gentle and intentional marketing for the easily overwhelmed.
What small business owners, freelancers and creatives love about my courses and programmes
So excited!
Thank you so much for this – and for making it so affordable! I have just binge watched the whole thing and I am going to implement forthwith! I was most excited to see that there are Substacks that are artist based and focus on the images, not on the words. I love writing but it terrifies me so being able to share my art without having to write is so freeing! Thank you!
~ Nathalie Todd
LOVE IT
I have LOVED YOUR COURSE. I will be recommending it to everyone who asks me a Substack question.
Thank you so much for putting the course together. I’m still watching the final video, but found it hugely inspiring and helpful!! The checklist from the second video was exactly what I needed, too.
~ Katie Sadler
Just what I needed
I’ve been working through your Substack course and I’m happy to say that it’s really helped me to pull my Substack together. I don’t think I would have been able to feel so confident about it all without your gentle guidance. I love how you invite the possibility of everything being light, slow and playful, but still manage to drill down into the practicalities. It was just what I needed!
~ Lottie Randomly

