Small business mentoring for small business owners, freelancers and creatives

Courses + programmes to empower you + create the business you crave


I love creating courses and programmes that combine my talent for making complex content simple and accessible and that provide the perfect blend of structure and flexibility.

Discover self-led courses and live programmes that combine a gentle approach with effective strategies, clear instructions and lot of inspiration.

Your newsletter can be your most effective marketing tool. You just need to know how.

This self-paced course combines my 5+ years of writing a joyful and effective newsletter with the many, many conversations I’ve had with clients about their own newsletters.

Small business newsletter magic consists of 6 modules that support you from establishing (or refining) the focus and strategy of your newsletter, to writing, editing, sending and growing your newsletter.

Each module includes a 30-minute video and a detailed workbook to guide you in making real changes.

At the end of this course you’ll feel more confident about your newsletter, have a strategy that works for your life and business and will never run out ideas to write about again.

A gentle, effective, anti-overwhelm approach to making Substack work for your business.

A course that helps you set up and use Substack for your business, whether you already have a Substack newsletter or are curious about the possibilities.

The course consists of 3 foundational videos and 3 bonus videos, with updates and an exclusive behind-the-scenes look at how I use Substack in my business.

The 3 foundational parts include:

  • a video of 30 to 40 minutes in which I share all my research, best practices, examples from a variety of other Substacks and my own;
  • worksheets with checklists, templates, questions to ponder + links to more inspiration and resources. 
  • at the end of the course you’ll have the tools and inspiration to make Substack your own, and have it be an organic part of your marketing and business. 

A 4-month group programme for small business owners, freelancers and creatives who finally want to market on their terms.

This programme is the perfect blend of structure and flexibility, with asynchronous workshops, detailed workbooks, recorded office hours where I answer your questions, monthly live planning calls to set your up for the month, and bi-weekly check-ins to help keep you on track.

  • Anti-overwhelm + gentle: make changes that feel good, going as quickly or slowly as you need.
  • Designed to put your humanness first: structure and flexibility providing you with guidance and flexibility, and with the ability to set your own pace as you need to.
  • Bespoke and unique to you: no formulas or blueprints to follow and copy. Instead, you’ll be creating your now blueprint that fits your life and your business.

📌 The programme will be running again in the spring of 2025.

Gentle and intentional marketing for the easily overwhelmed.