Let’s create a newsletter that is a joy to write and receive. A newsletter that creates community and connection around your business.
A newsletter that is all you.
Welcome to Small business newsletter magic.
Your newsletter can be your most effective marketing tool. You just need to know how.
Do you feel like writing your newsletter is a whole other job next to your business?
Are you flailing, always running out of topics to write about?
Do you crave more confidence and clarity around your voice and how you’re showing up with your newsletter?
Looking for ways to make your newsletter more effective in bringing in new customers or clients?
This course is for you.
Small business newsletter magic will return in late 2025. Sign up for the waitlist to be the first to know and receive a bonus audio peptalk + the welcome email checklist.
“Just now I started working on the first 2 videos of your Small business newsletter magic course. I already feel so at home. :)”—Ine Muys, artist and reading coach
In my 1:1 work with small business owners, freelancers and creatives, one topic comes up again and again: their newsletter.
From not knowing what to write, doubts about frequency and fears about selling too much and not offering enough value.
Small business newsletter magic is based on hours and conversations and feedback, as well as my own 5+ years of experience writing a small business newsletter that I deeply love.
My newsletter is my most effective newsletter tool (I don’t use social media!). It brings the majority of new clients and customers into my business.
And it is one of the big joys in my business—I’d love it to be for you too.
“I’m currently doing your newsletter course and am loving it! :)”
Susannah W. about Small business newsletter magic
What’s included in Small business newsletter magic?
The course consists of 7 modules:
- Introduction to the course
- Your newsletter foundations: finding your newsletter focus; making your newsletter part of your marketing and your business; a strategy that works for you.
- Writing I: adding personality; finding your voice.
- Writing II: 3 types of newsletters and how to use them; coming up with post ideas; my editing strategy and writing for the screen.
- Sending: when and why to send newsletters; dealing with paralysis and fear.
- Growing: different ways of growing your newsletter list; creating community around your newsletter.
- Beyond the newsletter: repurposing your newsletter content; expanding on your newsletter.
Each part includes:
- a video of around 30 minutes in which I share practical strategies and tips, examples from my own newsletter and the advice that has helped my clients over the past few years;
- worksheets with checklists, templates, questions to go deeper and links to more inspiration and resources.
And, a special bonus: 5 mini audio peptalks that you can turn to whenever you feel stuck: from experiencing writer’s block to dealing with disheartenment and unsubscribes.
🗓️ + optional accountability emails. If you want a bit more accountability in a self-led course like this, you can sign up for a free weekly email series in which I’ll nudge you to work on the course over 6 weeks.
Practicalities
modules | 7 modules, with a video each
workbooks | questions, templates and checklists to help you go deeper
bonus | 5 short audio peptalks to turn to whenever you feel stuck or disheartened with your newsletter
price | €268 (around $300 or £225), in full or in 2 or 4 instalments at no further cost.
what | self-paced, with lifetime access to the course
when | limited time only: available to buy until 30 June 2025.
Small business newsletter magic will return in late 2025. Sign up for the waitlist to be the first to know and receive a bonus audio peptalk + the welcome email checklist.
7 modules
2+ hrs of video
self-paced
lifetime access
At the end of this course
- you’ll have focus and clarity around the role of your newsletter for and in your business;
- you’ll have clarity about the topics you want to write about;
- you’ll have developed a newsletter strategy that is slow, gentle and effective;
- you’ll be more confident sharing about your offers in your newsletter
- you’ll be writing and sending newsletters that are all you and that feel easeful;
- and you’ll have discovered tools and strategies to market your newsletter in organic, effective and non-sleazy ways.
“I’m devouring your Small business newsletter magic course and excited to begin implementing all that I’ve learned and discovered.”
Oriana LaVilla, coach, facilitator and writer
📽️ Take a look
This course is perfect if you’re ready for your newsletter to simply work better for you.
What makes this course so great?
I’m a natural teacher
I’m really good at making complex topics simple + accessible and create clear and easy-to-use materials.
My signature blend
My approach combines practical strategies with mindset shifts in a gentle and effective way.
Anti-overwhelm + anti-FOMO
Based on 5+ years of writing my own newsletter and years of supporting clients with theirs.
Small business newsletter magic will return in late 2025. Sign up for the waitlist to be the first to know and receive a bonus audio peptalk + the welcome email checklist.
What people just like you love about my work
I have LOVED YOUR COURSE. I will be recommending it to everyone who asks me a Substack question.
Katie Sadler (marketer) on Substack for small business owners
Thank you so much for putting the course together. I’m still watching the final video, but found it hugely inspiring and helpful!! The checklist from the second video was exactly what I needed, too.
I love how you invite the possibility of everything being light, slow and playful, but still manage to drill down into the practicalities. It was just what I needed!
Lottie Randomly on Substack for small business owners
You, Astrid, and your beautiful approach to all this have been like a North Star for me on this journey. Your course was pivotal for me early on and I am really grateful for the work you are putting out into the world. So, so important! Thank you.”
Nina Veteto (forager, plant explorer and artist) on Substack for small business owners
“Thank you so much for this – and for making it so affordable! I have just binge watched the whole thing and I am going to implement forthwith! I was most excited to see that there are Substacks that are artist based and focus on the images, not on the words. I love writing but it terrifies me so being able to share my art without having to write is so freeing! Thank you…”
Nathalie Todd (photographer) on Substack for small business owners
frequently asked questions
Who is this course for?
The course is aimed specifically at small business owners, freelancers and creatives, and I provide examples, tips and strategies that are especially useful to all three groups. Throughout the course I offer lots of examples for both service-based and product-based businesses.
I’ve already got a newsletter. Is this course still useful for me?
Yes! I have designed this course explicitly to be useful for you if you’ve already got a newsletter in need of some tweaking, as well as if you’re brand new. If you’re in doubt, just send me a message.
What is the difference between this course and your other course, Substack for small business owners, freelancers and creatives?
Substack for small business owners help you specifically to set up a Substack newsletter, focusing on the technicalities and using the Substack functionalities. It doesn’t much focus on the day-to-day of writing and sending newsletters, nor does it help you with making your newsletter an organic part of your business. Small business newsletter magic does exactly those things, and even if you’ve already bought Substack for small business owners, this course will be perfect for you.
My newsletter is run through Mailerlite/Mailchimp/Flodesk/Squarespace/another service. Is this course still useful for me?
Yes! No matter what service you use, including Substack, Small business newsletter magic is perfect for helping you create an effective and joyful newsletter. The course does not discuss the technicalities of setting up your newsletter, so the service you use doesn’t matter.
How do I get access to the course?
This is an evergreen, self-led course. Once you buy the course, you’ll get an email with the link to a password protected page right here on my site. You’ll have lifetime access to the course (i.e. for as long as it exists), and can come back to it again and again.
I need more accountability to do a course. Is there an option for more support while I take this self-led course?
You’re not alone! While I’m not offering a community element for this course, you have the option to sign up to a free email series once you’ve bought the course. If you do, you’ll receive a weekly email nudging you to work on specific parts of the course for 6 weeks.
When I can I buy the course?
The course will be on sale again in late 2025. The limited launch window allows me to focus on launching this product with intention. Buy the course here.
Have a question that I didn’t answer here? Send me a message–I’d be happy to help you out.
work with me
I’d love to know more about you! If you’d like more bespoke help with your newsletter, setting up gentle and effective marketing or growing your slow, gentle and profitable business, I’d love to support you. Do get in touch about working together through 1:1 mentoring.