Category: marketing
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How to market your way: a gentle, sustainable marketing approach for small business owners
When I started my business, I thought I was the only one struggling with marketing. Now I know most small business owners feel the same—and that the only “secret” is marketing your own way. In this episode, I share my marketing journey and invite you to explore how your marketing can feel better, and work…
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How to grow your newsletter list as a small business owner (4 sustainable ways)
In this post, I share 4 things that have helped me gently and joyfully grow my newsletter list: from less than 250 subscribers in late 2022 to over 3,500 subscribers today. I won’t be offering you a magic pill or a secret (because there isn’t). What I’ll share instead are the kinds of things I…
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3 ways to connect with your newsletter audience (and turn subscribers into fans)
In this post, I share 3 of my favourite ways of connecting with your newsletter audience. I also share how my popular self-paced course Small business newsletter magic helps you to do this and much more.
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How confident and intentional marketing has helped me grow my business
In this post, I share my own radical approach to marketing, which is minimal and intentional—and how this approach to marketing doesn’t only feel good, but also helped me grow my business.
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Marketing for the quiet, introverted and overwhelmed ones
In today’s post, I’ll give you ideas about marketing for introverted, quiet and easily overwhelmed small business owners, freelancers and creatives. I’ll share what best works for me, and encourage you to try for yourself.
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Four benefits of marketing my online business without social media
In this post, I’m sharing 4 reasons why I love marketing without social media—and invite you to check out my marketing programme Grow if you too want to feel confident and intentional in your marketing.
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Two simple marketing strategies that help me feel confident and intentional
In this post I share two marketing strategies that have made a big difference in growing my business, and that help me feel intentional and confident.
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Why small business owners are afraid their newsletter isn’t valuable enough
In this post I go deeper into the fear of not offering enough value with our newsletters, and offer some suggestions to overcome it.
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How writing from within your business makes your newsletter more effective
In today’s post I’ll share what has made the biggest difference in making my newsletter more effective and easeful.
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How to feel more confident about making sales with your business
In this post, I want to encourage you to share explicitly and frequently what you are selling. I’ll show you that you can do so consistently and gently, in a way that suits you and your business.
