Author: Astrid Bracke
-
Why I’m not using Substack Notes as a growth strategy
Should you use Substack Notes to grow your newsletter? In this post I share several approaches, help you make a decision (and explain why I rarely use it).
-
Is Substack worth it for small business owners? (2026)
If you’re a small business owner, you might wonder whether Substack is worth it for you. In this post, I share a detailed look at Substack for small business owners, helping you decide whether it’s right for you.
-
You’re probably doing too much in your business
If your marketing feels like a struggle, I have a radical piece of advice for you: do less. Do what feels easeful. Do what suits you. You’ll find some simple strategies for finding your focus below.
-
Two marketing experiments: refreshing Pinterest and trying YouTube
I’ve been tweaking my Pinterest strategy and, for the first time in four years, added a new channel to my marketing ecosystem.In this post, I’ll take you through the changes I made, why I decided to start experimenting with YouTube, and how I’m using it in my own slow and gentle way.
-
Inside a one-week, waitlist-only launch
Launch timing used to break my brain–until I figured out a different way to approach it. In this post, I share what I did and how I planned a one-week, waitlist-only launch.
-
Three rules for planning a gentle launch
I used to think launching wasn’t for me–it felt too overwhelming, too loud, too much. In this post, I share the three rules I set myself, and which help me have gentler launches.
-
Why your newsletter isn’t making sales yet
In today’s post, I’ll be sharing two things worth looking at if your newsletter is not converting (and a little bonus peptalk for if you’re feeling disheartened).
-
How to reuse and repurpose your newsletter content
There is a lot of pressure out there to keep coming up with something new—and that goes for our small business newsletters too. You are allowed to revisit, reuse and rework—and below I’m sharing three strategies to inspire you.
-
How I built a sustainable marketing strategy without social media
When a two-week break from social media turned into forever, I needed to reshape my marketing completely. In this video I share how I market instead, and which rules I set for myself.
-
The thing about consistency
Consistency in marketing is a myth–and impossible if you’re a human, In this post, I share my experiences and what to do instead.
