Author: Astrid Bracke
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Running a business when you need more rest
In this post, I want to write about a dimension of rest that is often not talked about: how rest is not always a choice, but a necessity. Not just in an “average human” kind of way, but in a “having no other choice or I will collapse” kind of way.
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What to do with your September energy
Feeling that buzzy September energy? In this post I outline 3 options on how to use it, and how to capture it before it evaporates.
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Why I’m not using Substack Notes as a growth strategy
Should you use Substack Notes to grow your newsletter? In this post I share several approaches, help you make a decision (and explain why I rarely use it).
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Is Substack worth it for small business owners? (2026)
If you’re a small business owner, you might wonder whether Substack is worth it for you. In this post, I share a detailed look at Substack for small business owners, helping you decide whether it’s right for you.
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How I plan my week in 15 minutes on a Friday
I used to hit the ground running on Mondays and was often immediately overwhelmed with my tasks. Taking 15 minutes every Friday to plan and review has changed that–and I share my routine with you in this post.
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You’re probably doing too much in your business
If your marketing feels like a struggle, I have a radical piece of advice for you: do less. Do what feels easeful. Do what suits you. You’ll find some simple strategies for finding your focus below.
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Two marketing experiments: refreshing Pinterest and trying YouTube
I’ve been tweaking my Pinterest strategy and, for the first time in four years, added a new channel to my marketing ecosystem.In this post, I’ll take you through the changes I made, why I decided to start experimenting with YouTube, and how I’m using it in my own slow and gentle way.
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Inside a one-week, waitlist-only launch
Launch timing used to break my brain–until I figured out a different way to approach it. In this post, I share what I did and how I planned a one-week, waitlist-only launch.
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Three rules for planning a gentle launch
I used to think launching wasn’t for me–it felt too overwhelming, too loud, too much. In this post, I share the three rules I set myself, and which help me have gentler launches.
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Why your newsletter isn’t making sales yet
In today’s post, I’ll be sharing two things worth looking at if your newsletter is not converting (and a little bonus peptalk for if you’re feeling disheartened).
