Author: Astrid Bracke
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Using AI in your small business with intention
This is not another blog post telling you how to use AI to grow your business quickly or while you sleep. It’s also not a post shaming you for using AI. Instead, I’ll share my experiences of using AI in my small business with intention.
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Running a business when you need more rest
In this post, I want to write about a dimension of rest that is often not talked about: how rest is not always a choice, but a necessity. Not just in an “average human” kind of way, but in a “having no other choice or I will collapse” kind of way.
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What to do with your September energy
Feeling that buzzy September energy? In this post I outline 3 options on how to use it, and how to capture it before it evaporates.
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Why I’m not using Substack Notes as a growth strategy
Should you use Substack Notes to grow your newsletter? In this post I share several approaches, help you make a decision (and explain why I rarely use it).
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Is Substack worth it for small business owners? (2026)
If you’re a small business owner, you might wonder whether Substack is worth it for you. In this post, I share a detailed look at Substack for small business owners, helping you decide whether it’s right for you.
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How I plan my week in 15 minutes on a Friday
I used to hit the ground running on Mondays and was often immediately overwhelmed with my tasks. Taking 15 minutes every Friday to plan and review has changed that–and I share my routine with you in this post.
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You’re probably doing too much in your business
If your marketing feels like a struggle, I have a radical piece of advice for you: do less. Do what feels easeful. Do what suits you. You’ll find some simple strategies for finding your focus below.
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Two marketing experiments: refreshing Pinterest and trying YouTube
I’ve been tweaking my Pinterest strategy and, for the first time in four years, added a new channel to my marketing ecosystem.In this post, I’ll take you through the changes I made, why I decided to start experimenting with YouTube, and how I’m using it in my own slow and gentle way.
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Inside a one-week, waitlist-only launch
Launch timing used to break my brain–until I figured out a different way to approach it. In this post, I share what I did and how I planned a one-week, waitlist-only launch.
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Three rules for planning a gentle launch
I used to think launching wasn’t for me–it felt too overwhelming, too loud, too much. In this post, I share the three rules I set myself, and which help me have gentler launches.
