Category: newsletter
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Why your newsletter isn’t making sales yet
In today’s post, I’ll be sharing two things worth looking at if your newsletter is not converting (and a little bonus peptalk for if you’re feeling disheartened).
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How to reuse and repurpose your newsletter content
There is a lot of pressure out there to keep coming up with something new—and that goes for our small business newsletters too. You are allowed to revisit, reuse and rework—and below I’m sharing three strategies to inspire you.
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How to never get another unsubscribe (and what to do instead)
If sitting down to write your newsletter often feels like staring at a blank page, this short video might help. I share the three types of newsletters for small business—a framework instead of yet another list of topics.
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What to write in your newsletter: 3 types of newsletters for small business
If sitting down to write your newsletter often feels like staring at a blank page, this short video might help. I share the three types of newsletters for small business—a framework instead of yet another list of topics.
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How I grew my newsletter without chasing the Substack algorithm
My newsletter list doubled overnight in February 2023. It wasn’t because of Substack. In this post, I explore the famous Substack-effect that the company likes to talk about and how to grow a newsletter list without chasing the algorithm.
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How to grow your newsletter list as a small business owner (4 sustainable ways)
In this post, I share 4 things that have helped me gently and joyfully grow my newsletter list: from less than 250 subscribers in late 2022 to over 3,500 subscribers today. I won’t be offering you a magic pill or a secret (because there isn’t). What I’ll share instead are the kinds of things I…
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3 ways to connect with your newsletter audience (and turn subscribers into fans)
In this post, I share 3 of my favourite ways of connecting with your newsletter audience. I also share how my popular self-paced course Small business newsletter magic helps you to do this and much more.
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Why small business owners are afraid their newsletter isn’t valuable enough
In this post I go deeper into the fear of not offering enough value with our newsletters, and offer some suggestions to overcome it.
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How writing from within your business makes your newsletter more effective
In today’s post I’ll share what has made the biggest difference in making my newsletter more effective and easeful.
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Why a newsletter is the most effective marketing tool for small business owners
In this post, I’ll explain why newsletters are so great for small business (and perhaps even convince you to start your own if you haven’t yet).
