Author: Astrid Bracke

3 questions to help you choose a marketing platform for your business

In the previous post, I wrote about the importance of using a platform that does what you want it to do. I explored how I was using Instagram to drive traffic to my website and newsletter. This strategy wasn’t working as I wanted it to, because Instagram isn’t build for that. In this post I’ll…… Continue reading 3 questions to help you choose a marketing platform for your business

how I learned to better understand Instagram as a marketing tool

If you’ve been hanging out with me for the past six months or so, you’ll know that I’ve been spending a lot of time thinking about how and where I show up online in my business. I created this lovely guide (’social media therapy in a box’, as one person called it), reflected on and…… Continue reading how I learned to better understand Instagram as a marketing tool

how I created a content marketing strategy that is focused and purposeful

Like many small business owners, I struggled with creating content. I often felt overwhelmed, stressed out and like creating content had turned into a whole other job next to my actual job. I lacked focus, clarity and purpose. The content I shared often felt haphazard, even though it took me a long time to create.…… Continue reading how I created a content marketing strategy that is focused and purposeful

A Balanced Life: feeling in control of your time + decisions, with Ruth Werwai

Ever wonder how other women create a life that feels balanced, intentional and fulfilling?  A Balanced Life is my blog series in which I interview mentors, makers, creatives and others who are intentionally seeking to live a more balanced life. We talk about living life without the hustle, resisting norms around productivity + busyness, and…… Continue reading A Balanced Life: feeling in control of your time + decisions, with Ruth Werwai

A Balanced Life: leaving time and space for creativity + yourself, with Clare Robertson.

Ever wonder how other women create a life that feels balanced, intentional and fulfilling? A Balanced Life is my new blog series in which I interview mentors, makers, creatives and others who are intentionally seeking to live a more balanced life. We talk about living life without the hustle, resisting norms around productivity + busyness,…… Continue reading A Balanced Life: leaving time and space for creativity + yourself, with Clare Robertson.