how I launched my latest product slowly and gently

In April I launched my latest product, an email series to help small business owners market their business off social media. It’s certainly not the first time that I’m launching a product. But this time, I went about it very differently from what I did before. Rather than going for a hard, time-sensitive launch, I…… Continue reading how I launched my latest product slowly and gently

interview: Josephine Brooks on running a slow, gentle + profitable business

One of my key values is community: I love connecting with other small business owners and get inspired by how they run their businesses and live their lives. In this interview series I’m asking lovely small business owners to share how they run a slow, gentle and profitable business. In this post, Josephine Brooks shares…… Continue reading interview: Josephine Brooks on running a slow, gentle + profitable business

The marketing strategy that works for me in 2022

In mid-2021 I wrote a few posts about my marketing strategy and ecosystem. Since then I’ve made a few changes that make me feel even better in my business. I left Instagram, am writing more newsletters and am really investing in using my network and community. In this post I’ll share more about my marketing…… Continue reading The marketing strategy that works for me in 2022

What happened to my business when I left social media

In October 2021 I took a break from Instagram. I had just launched my business boundaries that feel good guide, and felt tired. I was tired of feeling like I needed to be ‘on’ all the time. I also really disliked how scrolling Instagram made me feel. I enjoyed catching up with friends, but those…… Continue reading What happened to my business when I left social media

interview: Rachel Baker on running a slow, gentle + profitable business

One of my key values is community: I love connecting with other small business owners and get inspired by how they run their businesses and live their lives. In this interview series I’ve asked lovely small business owners to share how they run a slow, gentle and profitable business. In this post, Rachel Baker, a.k.a…… Continue reading interview: Rachel Baker on running a slow, gentle + profitable business

how I decided on prices that feel good in my business

Over the past months I’ve been thinking a lot about pricing and money in general. I’ve been planning to decrease from my part-time job, worked on setting up a designated business buffer, and have been researching what I need and want to make in more detail. In this blogpost I explore how I decided on…… Continue reading how I decided on prices that feel good in my business

how I run my business when I have little energy

One of the reasons why I started my own business was because I wanted to work differently. I craved a routine that was away from the hustle and from always having to be productive. Having a slow, gentle and profitable business makes that happen for me, but I still have days (or weeks) when I…… Continue reading how I run my business when I have little energy

How to trust yourself as a business owner (and human)

As a business owner, you get to set the rules. Hurrah, freedom! But, after a lifetime of being told what to do and when to do it at school and work, figuring out what your rules are going to be can be hard. In this post I share some strategies to learn to trust yourself…… Continue reading How to trust yourself as a business owner (and human)

how I created a slow, gentle and profitable business

If you’ve been following me for a while, you’ll know that running my business without the hustle, in a way that nourishes me is key. I want to run a business that allows me to work with my strengths and energy. A business that allows me to grow and develop. And a business that allows…… Continue reading how I created a slow, gentle and profitable business

what I gained from Pinterest in 2021 and my strategy for 2022

In my previous post I wrote about the Pinterest experiment that I started in July 2021, the numbers, my approach and the tools I use. In this post, I want to explore a bit more what I gained from Pinterest in 2021 (aside for the numbers) and what my strategy for 2022 is.  Ready to…… Continue reading what I gained from Pinterest in 2021 and my strategy for 2022