Category: marketing
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Substack 101: how to use and enjoy the platform
Updated June 2026 Since I moved my business newsletter over to Substack in November 2022, I’ve been getting some questions about Substack. Most of the time the person asking the question looks at me slightly sheepishly and asks, “But, uhm, what exactly is Substack?”. I love getting this question! I did a deep-dive into all things Substack…
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should you move your newsletter to Substack?
If you’ve been reading my newsletter recently, you know how much I love Substack. And you’ll know that I’m in the process of moving my newsletter to Substack too. It seems lately loads of people are talking about Substack—one friend even admitted to having Substack FOMO. So, the question is, as a small business owner,…
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how I launched my latest product slowly and gently
In April I launched my latest product, an email series to help small business owners market their business off social media. It’s certainly not the first time that I’m launching a product. But this time, I went about it very differently from what I did before. Rather than going for a hard, time-sensitive launch, I…
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The marketing strategy that works for me in 2022
In mid-2021 I wrote a few posts about my marketing strategy and ecosystem. Since then I’ve made a few changes that make me feel even better in my business. I left Instagram, am writing more newsletters and am really investing in using my network and community. In this post I’ll share more about my marketing…
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What happened to my business when I left social media
In October 2021 I took a break from Instagram. I had just launched my business boundaries that feel good guide, and felt tired. I was tired of feeling like I needed to be ‘on’ all the time. I also really disliked how scrolling Instagram made me feel. I enjoyed catching up with friends, but those…
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How to trust yourself as a business owner (and human)
As a business owner, you get to set the rules. Hurrah, freedom! But, after a lifetime of being told what to do and when to do it at school and work, figuring out what your rules are going to be can be hard. In this post I share some strategies to learn to trust yourself…
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what I gained from Pinterest in 2021 and my strategy for 2022
In my previous post I wrote about the Pinterest experiment that I started in July 2021, the numbers, my approach and the tools I use. In this post, I want to explore a bit more what I gained from Pinterest in 2021 (aside for the numbers) and what my strategy for 2022 is. Ready to…
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the Pinterest strategy that is really making a difference in my business
This post includes some affiliate links, indicated by * In July 2021 I decided to get serious about Pinterest in my business, initially settling on a three-month experiment. I wrote more about that in my blogposts about developing a marketing strategy and ecosystem that fits my business better. In this post I want to share…
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Why I’m taking a break from social media in my business
Over the past year, the role of social media in my business has changed a lot. I’ve become very clear on the role it plays in my business (more sharing, less selling), and feel good about it. Nonetheless, I’ve decided to take a break from social media, in particular Instagram, this Autumn, and in this…
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3 questions to help you choose a marketing platform for your business
In the previous post, I wrote about the importance of using a platform that does what you want it to do. I explored how I was using Instagram to drive traffic to my website and newsletter. This strategy wasn’t working as I wanted it to, because Instagram isn’t build for that. In this post I’ll…
