the marketing strategy that works for me in 2022

In mid-2021 I wrote a few posts about my marketing strategy and ecosystem. Since then I’ve made a few changes that make me feel even better in my business. I left Instagram, am writing more newsletters and am really investing in using my network and community. In this post I’ll share more about my marketing…… Continue reading the marketing strategy that works for me in 2022

what happened to my business when I left social media

In October 2021 I took a break from Instagram. I had just launched my business boundaries that feel good guide, and felt tired. I was tired of feeling like I needed to be ‘on’ all the time. I also really disliked how scrolling Instagram made me feel. I enjoyed catching up with friends, but those…… Continue reading what happened to my business when I left social media

how I decided on prices that feel good in my business

Over the past months I’ve been thinking a lot about pricing and money in general. I’ve been planning to decrease from my part-time job, worked on setting up a designated business buffer, and have been researching what I need and want to make in more detail. In this blogpost I explore how I decided on…… Continue reading how I decided on prices that feel good in my business

how I run my business when I have little energy

One of the reasons why I started my own business was because I wanted to work differently. I craved a routine that was away from the hustle and from always having to be productive. Having a slow, gentle and profitable business makes that happen for me, but I still have days (or weeks) when I…… Continue reading how I run my business when I have little energy

how to trust yourself as a business owner (and human)

As a business owner, you get to set the rules. Hurrah, freedom! But, after a lifetime of being told what to do and when to do it at school and work, figuring out what your rules are going to be can be hard. In this post I share some strategies to learn to trust yourself…… Continue reading how to trust yourself as a business owner (and human)

how I created a slow, gentle and profitable business

If you’ve been following me for a while, you’ll know that running my business without the hustle, in a way that nourishes me is key. I want to run a business that allows me to work with my strengths and energy. A business that allows me to grow and develop. And a business that allows…… Continue reading how I created a slow, gentle and profitable business

what I gained from Pinterest in 2021 and my strategy for 2022

In my previous post I wrote about the Pinterest experiment that I started in July 2021, the numbers, my approach and the tools I use. In this post, I want to explore a bit more what I gained from Pinterest in 2021 (aside for the numbers) and what my strategy for 2022 is.  Ready to…… Continue reading what I gained from Pinterest in 2021 and my strategy for 2022

the Pinterest strategy that is really making a difference in my business

This post includes some affiliate links, indicated by * In July 2021 I decided to get serious about Pinterest in my business, initially settling on a three-month experiment. I wrote more about that in my blogposts about developing a marketing strategy and ecosystem that fits my business better.  In this post I want to share…… Continue reading the Pinterest strategy that is really making a difference in my business

why I’m taking a break from social media in my business

Over the past year, the role of social media in my business has changed a lot. I’ve become very clear on the role it plays in my business (more sharing, less selling), and feel good about it. Nonetheless, I’ve decided to take a break from social media, in particular Instagram, this Autumn.  I’m increasingly craving…… Continue reading why I’m taking a break from social media in my business

3 lessons I learnt in my business this past year (and how those make me feel good)

A little over a year ago I shifted my business in a number of ways. All of these led to me feeling more confident and secure in my small business. In this blog post I’ll share three lessons I learnt in my business over the past year. This post first appeared in my April 2021…… Continue reading 3 lessons I learnt in my business this past year (and how those make me feel good)