In the previous post, I wrote about the importance of using a platform that does what you want it to do. I explored how I was using Instagram to drive traffic to my website and newsletter. This strategy wasn’t working as I wanted it to, because Instagram isn’t build for that. In this post I’ll…… Continue reading 3 questions to help you choose a marketing platform for your business
If you’ve been hanging out with me for the past six months or so, you’ll know that I’ve been spending a lot of time thinking about how and where I show up online in my business. I created this lovely guide (’social media therapy in a box’, as one person called it), reflected on and…… Continue reading how I learned to better understand Instagram as a marketing tool
Like many small business owners, I struggled with creating content. I often felt overwhelmed, stressed out and like creating content had turned into a whole other job next to my actual job. I lacked focus, clarity and purpose. The content I shared often felt haphazard, even though it took me a long time to create.…… Continue reading how I created a content marketing strategy that is focused and purposeful
Are you taking time off from your business this summer?
These 5 tips will help you to really take time off from your business this summer–without the guilt or pressure.
The other week I’d marked some time in my calendar with the phrase ‘no appointments!’. A day later I nearly got back on that decision when I got some meeting invites. But I stuck with my plan and it felt good. Here are some of things to do when your boundaries are tested. Pause The…… Continue reading what to do when your boundaries are tested
Ever wonder how other women create a life that feels balanced, intentional and fulfilling? A Balanced Life is my new blog series in which I interview mentors, makers, creatives and others who are intentionally seeking to live a more balanced life. We talk about living life without the hustle, resisting norms around productivity + busyness,…… Continue reading A Balanced Life: leaving time and space for creativity + yourself, with Clare Robertson.
5 ways of working with your energy in your business and your life | work-life balance for female small business owners
Are you taking time off for the holidays this year? Or do you feel like you can’t afford to, and that you should keep working? These tips will help you to really switch off this Christmas–without the guilt or pressure. Running my own business is something I really love to do. I love writing blogposts,…… Continue reading how to really switch off this Christmas as a small business owner
I read a lot. I can relate to what Zadie Smith says in her piece on being addicted to reading: Can I really not manage a brief subway ride without textual support? Is that normal? Are there other people who, when watching a documentary set in a prison, secretly think, as I have, Wish I…… Continue reading The books I read in 2015