Category: video
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Inside a one-week, waitlist-only launch
Launch timing used to break my brain–until I figured out a different way to approach it. In this post, I share what I did and how I planned a one-week, waitlist-only launch.
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Three rules for planning a gentle launch
I used to think launching wasn’t for me–it felt too overwhelming, too loud, too much. In this post, I share the three rules I set myself, and which help me have gentler launches.
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How I built a sustainable marketing strategy without social media
When a two-week break from social media turned into forever, I needed to reshape my marketing completely. In this video I share how I market instead, and which rules I set for myself.
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How to plan your week when standard time management doesn’t work
Time management advice is flawed–especially if you’re living with chronic illness, neurodivergence, care responsibilities or a job next to your business. In this video, I show you a gentler way of planning, with examples from my own calendar.
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How to never get another unsubscribe (and what to do instead)
If sitting down to write your newsletter often feels like staring at a blank page, this short video might help. I share the three types of newsletters for small business—a framework instead of yet another list of topics.
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What to write in your newsletter: 3 types of newsletters for small business
If sitting down to write your newsletter often feels like staring at a blank page, this short video might help. I share the three types of newsletters for small business—a framework instead of yet another list of topics.
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Why Substack won’t grow your newsletter (and what will)
In this short video I share what actually grew my newsletter, how around half of my new subscribers come from outside Substack, and why I’m not interested in relying on the Substack algorithm for growth.
