Category: behind the scenes
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The nuts and bolts of setting financial goals in your business
In this post, I’ll share with you how I set financial goals in my business in the past, and how I’ve done this differently this year (and why this feels so much better).
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Substack 101: how to use and enjoy the platform
Since I moved my business newsletter over to Substack in November last year, I’ve been getting some questions about Substack. Most of the time the person asking the question looks at me slightly sheepishly and asks, “But, uhm, what exactly is Substack?”. I love getting this question! As I wrote here, I did a deep-dive into all…
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4 practical strategies that help me run a slow, gentle and profitable business
For me, running a slow, gentle and profitable business is as much a matter of mindset, as it is of practical strategies. In this post I share 4 practical strategies that help me run a slow, gentle and profitable small business. #1 schedule as much as possible One of the things that turned me off…
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a different take on to-do lists
How do you feel about your to-do list? If I’ve learned anything about to-do lists over the past couple of years it’s that people’s relationship with them is complicated. In this post, I want to share the project list as an alternative to the to-do list. As I’ll explain, project lists are much more do-able…
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how to keep going when business is slow
I often speak to small business owners about how unpredictable running your own business is. You put in all the work, do all the “required” things, do the marketing, perfect your sales pages–and nothing happens. Or, you’re not working in any special way on your marketing or doing anything different, and get a flurry of…
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how I launched my latest product slowly and gently
In April I launched my latest product, an email series to help small business owners market their business off social media. It’s certainly not the first time that I’m launching a product. But this time, I went about it very differently from what I did before. Rather than going for a hard, time-sensitive launch, I…
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The marketing strategy that works for me in 2022
In mid-2021 I wrote a few posts about my marketing strategy and ecosystem. Since then I’ve made a few changes that make me feel even better in my business. I left Instagram, am writing more newsletters and am really investing in using my network and community. In this post I’ll share more about my marketing…
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What happened to my business when I left social media
In October 2021 I took a break from Instagram. I had just launched my business boundaries that feel good guide, and felt tired. I was tired of feeling like I needed to be ‘on’ all the time. I also really disliked how scrolling Instagram made me feel. I enjoyed catching up with friends, but those…
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how I decided on prices that feel good in my business
Over the past months I’ve been thinking a lot about pricing and money in general. I’ve been planning to decrease from my part-time job, worked on setting up a designated business buffer, and have been researching what I need and want to make in more detail. In this blogpost I explore how I decided on…
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how I run my business when I have little energy
One of the reasons why I started my own business was because I wanted to work differently. I craved a routine that was away from the hustle and from always having to be productive. Having a slow, gentle and profitable business makes that happen for me, but I still have days (or weeks) when I…
