In my previous post I wrote about the Pinterest experiment that I started in July 2021, the numbers, my approach and the tools I use. In this post, I want to explore a bit more what I gained from Pinterest in 2021 (aside for the numbers) and what my strategy for 2022 is. Ready to…… Continue reading what I gained from Pinterest in 2021 and my strategy for 2022
Category: behind the scenes
the Pinterest strategy that is really making a difference in my business
This post includes some affiliate links, indicated by * In July 2021 I decided to get serious about Pinterest in my business, initially settling on a three-month experiment. I wrote more about that in my blogposts about developing a marketing strategy and ecosystem that fits my business better. In this post I want to share…… Continue reading the Pinterest strategy that is really making a difference in my business
Why I’m taking a break from social media in my business
Over the past year, the role of social media in my business has changed a lot. I’ve become very clear on the role it plays in my business (more sharing, less selling), and feel good about it. Nonetheless, I’ve decided to take a break from social media, in particular Instagram, this Autumn. I’m increasingly craving…… Continue reading Why I’m taking a break from social media in my business
3 lessons I learnt in my business this past year (and how those make me feel good)
A little over a year ago I shifted my business in a number of ways. All of these led to me feeling more confident and secure in my small business. In this blog post I’ll share three lessons I learnt in my business over the past year. This post first appeared in my April 2021…… Continue reading 3 lessons I learnt in my business this past year (and how those make me feel good)
how I learned to better understand Instagram as a marketing tool
If you’ve been hanging out with me for the past six months or so, you’ll know that I’ve been spending a lot of time thinking about how and where I show up online in my business. I created this lovely guide (’social media therapy in a box’, as one person called it), reflected on and…… Continue reading how I learned to better understand Instagram as a marketing tool
how I created a content marketing strategy that is focused and purposeful
Like many small business owners, I struggled with creating content. I often felt overwhelmed, stressed out and like creating content had turned into a whole other job next to my actual job. I lacked focus, clarity and purpose. The content I shared often felt haphazard, even though it took me a long time to create.…… Continue reading how I created a content marketing strategy that is focused and purposeful