Category: behind the scenes
-
How to trust yourself as a business owner (and human)
As a business owner, you get to set the rules. Hurrah, freedom! But, after a lifetime of being told what to do and when to do it at school and work, figuring out what your rules are going to be can be hard. In this post I share some strategies to learn to trust yourself…
-
how I created a slow, gentle and profitable business
If you’ve been following me for a while, you’ll know that running my business without the hustle, in a way that nourishes me is key. I want to run a business that allows me to work with my strengths and energy. A business that allows me to grow and develop. And a business that allows…
-
what I gained from Pinterest in 2021 and my strategy for 2022
In my previous post I wrote about the Pinterest experiment that I started in July 2021, the numbers, my approach and the tools I use. In this post, I want to explore a bit more what I gained from Pinterest in 2021 (aside for the numbers) and what my strategy for 2022 is. Ready to…
-
the Pinterest strategy that is really making a difference in my business
This post includes some affiliate links, indicated by * In July 2021 I decided to get serious about Pinterest in my business, initially settling on a three-month experiment. I wrote more about that in my blogposts about developing a marketing strategy and ecosystem that fits my business better. In this post I want to share…
-
Why I’m taking a break from social media in my business
Over the past year, the role of social media in my business has changed a lot. I’ve become very clear on the role it plays in my business (more sharing, less selling), and feel good about it. Nonetheless, I’ve decided to take a break from social media, in particular Instagram, this Autumn, and in this…
-
3 lessons I learnt in my business this past year (and how those make me feel good)
A little over a year ago I shifted my business in a number of ways. All of these led to me feeling more confident and secure in my small business. In this blog post I’ll share three lessons I learnt in my business over the past year. This post first appeared in my April 2021…
-
how I learned to better understand Instagram as a marketing tool
If you’ve been hanging out with me for the past six months or so, you’ll know that I’ve been spending a lot of time thinking about how and where I show up online in my business. I created this lovely guide (’social media therapy in a box’, as one person called it), reflected on and…
-
how I created a content marketing strategy that is focused and purposeful
Like many small business owners, I struggled with creating content. I often felt overwhelmed, stressed out and like creating content had turned into a whole other job next to my actual job. I lacked focus, clarity and purpose. The content I shared often felt haphazard, even though it took me a long time to create.…
