Tag: mindset
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Inside a one-week, waitlist-only launch
Launch timing used to break my brain–until I figured out a different way to approach it. In this post, I share what I did and how I planned a one-week, waitlist-only launch.
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Three rules for planning a gentle launch
I used to think launching wasn’t for me–it felt too overwhelming, too loud, too much. In this post, I share the three rules I set myself, and which help me have gentler launches.
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How I built a sustainable marketing strategy without social media
When a two-week break from social media turned into forever, I needed to reshape my marketing completely. In this video I share how I market instead, and which rules I set for myself.
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The thing about consistency
Consistency in marketing is a myth–and impossible if you’re a human, In this post, I share my experiences and what to do instead.
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How I promote my blog (without social media)
In this post I share how I market my blog–simply and easefully–and how I keep it updated.
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It’s not you. It’s the marketing template.
If you’ve ever followed all the marketing advice, tried all the templates, and still felt like you couldn’t keep up—this post is for you.
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A permission slip to market your own way
If you’ve ever felt exhausted trying to follow everyone else’s marketing advice—and quietly wondered whether there’s a gentler way to do it—this post is for you.
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How to plan your week when standard time management doesn’t work
Time management advice is flawed–especially if you’re living with chronic illness, neurodivergence, care responsibilities or a job next to your business. In this video, I show you a gentler way of planning, with examples from my own calendar.
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Your permission slip to not finish that project
If you’re someone with lots of unfinished projects in your small business—and feel overwhelmed by them—this post is for you.
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You’re not starting over: gentle reminders for the new year
In this post, I want to remind you, as a small business owner, that you are not starting over. Read my gentle reminders for the new year.









