If you’ve ever sat down to write a newsletter and felt completely stuck on what to write about, this short video is for you.
The usual advice—lists of “75 newsletter ideas” or “150 things to write about”—doesn’t actually help. It just gives you more options to feel overwhelmed by (and these lists are kind of boring too). What’s more useful is to think about types of newsletters rather than topics. Once you know the type of newsletter you’re sitting down to write, the topic becomes much easier to find.
In this video I share the three types of newsletters for small business—a simple framework you can return to whenever you’re feeling stuck.
This video is a small taster of my self-led course Small business newsletter magic, which goes much deeper into writing newsletters that feel good to send (and good to receive). The course is currently only launching to the waitlist: join the waitlist here.
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