How do you never get another newsletter unsubscribe? Never send another email.
That’s the cheeky answer at the heart of this short video, but underneath it is something I think a lot of us need to hear: unsubscribes aren’t a sign you’ve done something wrong. They’re a sign you’re showing up.
So many of us hold back from writing our newsletters. We’re worried about getting it wrong, about bothering people, about that little number ticking down when someone leaves. But the only way to truly prevent unsubscribes is to never write at all, and that’s a much worse outcome. Not just for you, but for the people on your list who would have loved to hear from you.
This video is a small pep talk for anyone who’s worried about newsletter unsubscribes. Take up space. Send the email. Trust that the people who want to hear from you are still there.
If you’ve been wondering whether anyone wants to hear from you, second-guessing what to write, or worried that you’ll get it wrong, that’s exactly what my self-led course Small business newsletter magic is built for. It launches to the waitlist only: join the waitlist here.
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