Author: Astrid Bracke
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You don’t need to niche to run a successful business
In this post I share a different approach to niching, and encourage you to follow your different passions in your business instead.
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How to tackle fear and uncertainty in business
Fears and doubts often surface in my work with small business owners, freelancers and creatives too. In this post, I share three frequent ones—and offer encouragement if you’re feeling them too. And, I created a workshop for paid subscribers to encourage you, reframe the stories and take gentle steps forward.
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Three things that made my last launch easier (and more joyful)
Discover three small business launch strategies that helped me simplify, stress less, and sell my group programme. Learn how to use waitlists, share value, and stay calm during your next launch.
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Is a slow and profitable business even possible? (yes it is)
Discover how to build a slow business that honors your energy, health, and lifestyle — while still being profitable. A gentle pep talk for introverts, creatives, and anyone craving ease over hustle.
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How to make space for your humanness in your business
In this post I will share more about making space for yourself in business, and help you to go deeper on this in a workshop.
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How confident and intentional marketing has helped me grow my business
In this post, I share my own radical approach to marketing, which is minimal and intentional—and how this approach to marketing doesn’t only feel good, but also helped me grow my business.
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Marketing for the quiet, introverted and overwhelmed ones
In today’s post, I’ll give you ideas about marketing for introverted, quiet and easily overwhelmed small business owners, freelancers and creatives. I’ll share what best works for me, and encourage you to try for yourself.










